Survivor - #139

The biggest event in women's golf is organized and run by the USGA. The 75th Women's US Open this week in Houston, TX is the center of attention in the golf world. To describe the impact this event is having, we are joined by Craig Annis, the Chief Brand Officer of the USGA. The man behind the message, Craig and Keith discuss why these women are worth watching and what it means to our golf ecosystem as we close 2020. It's a super interesting discussion and I have more than a feeling if you listen to this episode you'll be watching the tournament before the weekend is over.